MD_DA900

     Organic Dairy Market Overview

     Report 38 - Released on September 20, 2019

     Organic Milk Product Sales. The Agricultural Marketing Service (AMS) reports July estimated
     sales of total organic fluid milk products increased from a year earlier. July 2019 total
     organic milk products sales were 217 million pounds, up 4.6 percent from July 2018, but
     down 3.3 percent compared to January-July 2018. Total organic whole milk products sales for
     July 2019, 95 million pounds, were up 11.4 percent compared with July last year and up 2.3
     percent compared with the year-to-date in 2018. July low fat milk (1%) sales declined 17.4
     percent from the previous year and are down 12.1 percent compared to January-July 2018.

     ESTIMATED TOTAL U.S. SALES OF FLUID MILK PRODUCTS,
     JULY 2019, WITH COMPARISONS1/

     Product Name                     Sales           Change2/
                                   JULY  Y-T-D   Prev. Yr. Y-T-D
                                    Mil.  Lbs.        Percent

     ORGANIC PRODUCTION PRACTICE

     Whole Milk                     95    621     11.4      2.3
     Reduced Fat Milk (2%)          73    473     10.3     -1.0
     Low Fat Milk (1%)              26    195    -17.4    -12.1
     Fat-Free Milk (Skim)           16    108    -14.9    -20.5
     Flavored Fat-Reduced Milk       8     52     17.4     -8.5
     Other Fluid Milk Products       0      0    -54.3     29.4
     Total Fat-Reduced Milk 3/     122    828     -0.2     -7.2
     Tot. Organic Milk Products    217  1,450      4.6     -3.3

     Organic retail advertisements heightened 104 percent compared to the previous survey period.
     At this time in September, organic milk in half gallon packages increased in ads, up 134
     percent compared to the last reporting survey. Also, organic cheese in 8 oz shred packages
     increased in ad numbers, up 236 percent compared to last week. Regionally, increases in ads
     were reported in the Southwest and Eastern regions.

     Information for the period September 9 - 20, 2019, issued biweekly

     Published by:
     Dairy Market News - Madison, WI
     JESSICA MUELLER, 608-422-8589
     Email: jessica.mueller@usda.gov

     Additional Dairy Market News Information:
     Dairy Market News (DMN) by Phone: (608)422-8602
     DMN Website: https://www.ams.usda.gov/market-news/dairy
     DMN MARS (My Market News): https://mymarketnews.ams.usda.gov