MD_DA901

     Organic Dairy Retail Overview

     Report 12 - Released on March 22, 2019

     In the first week of spring, organic retail promotions improved by 68 percent. Organic
     cream cheese in 8 oz packages reported a big percentage increased in ads, at 118 percent.
     The Southeast region has the largest percentage shift for organic advertisements in the U.S.
     at this time, at +245 percent. For organic milk, half gallon packages published the biggest
     number of ads. Additionally, this week's organic half gallon pack milk prices rose by $0.26
      compared to last period's prices. The up-to-date retail milk price spread between organic
     and conventional half gallon milk is an organic premium of $2.50. The price spread shifted
     up $0.70 compared to the previous retail survey.

     Organic cow milk ads, as a percent of the total advertisements for organic dairy products,
     stand at 82 percent. Some spring holiday products consist of organic cream cheese and sour
     cream that were widely advertised, revealing 5 and 3 percent this current ad period.

     Complete results of this bi-weekly survey providing additional graphs, tables, can be
     accessed at: https://www.ams.usda.gov/mnreports/dybdairyorganic.pdf Advertising information
     presented is compiled from nearly 23,000 surveyed newspaper supermarket ads. Prices are
     valid from March 22-28, 2019. Retail survey ads reflect ³advertised specials“ and not the
     range of non-advertised supermarket cooler prices.

     Product pricing information of selected organic dairy commodities, from the current weekly
     retail survey, is presented in the following table:

     NATIONAL RETAIL ORGANIC DAIRY
     WEIGHTED AVERAGE ADVERTISED PRICE
                      (Dollars)


     Commodity          This        Last        Last
                        Week        Week        Year

     Butter             5.29        5.29        n.a.

     Milk
      Half Gal.         4.35        4.09        4.71
      Gal.              6.62        n.a.        6.50
      8 oz.             0.96        1.17        n.a.

     Yogurt
      4-6 oz. Greek     n.a.        n.a.        1.00
       32 oz. Greek     n.a.        3.50        n.a.
      4-6 oz. Yogurt    0.58        0.89        0.94
       32 oz. Yogurt    3.99        3.49        3.00

     Complete results of the ³National Retail Report-Dairy“ and ³Weekly National Organic
     Summary“ are accessible using the following links:

     1 https://www.ams.usda.gov/mnreports/dybretail.pdf

     2 https://www.ams.usda.gov/mnreports/lswnos.pdf

     Information for the period March 11 - 22, 2019, issued biweekly

     Published by:
     Dairy Market News - Madison, WI
     JESSICA MUELLER, 608-422-8589
     Email: Jessica.Mueller@ams.usda.gov

     Additional Dairy Market News Information:
     Dairy Market News (DMN) by Phone: (608)422-8602
     DMN Website: https://www.ams.usda.gov/market-news/dairy
     DMN MARS (My Market News): https://mymarketnews.ams.usda.gov/