MD_DA901

     Organic Dairy Retail Overview

     Report 22 - Released on May 31, 2019

     ORGANIC DAIRY RETAIL OVERVIEW

     Total organic advertisements grew 54 percent for surveyed retail stores across the country.
     Regionally, the Northeast, Southeast, and South Central show hikes in retail advertisement
     volume of 16 percent, 118 percent and 80 percent this week, respectively. Driving retail ad
     volume were 32 ounce organic Greek yogurt, and half gallon organic milk. Yogurt ads were 23
      times higher, and milk ads increased 43 percent.

     Ads by the main organic dairy commodity groups, show organic cheese ads dipped 32 percent,
     organic milk ads grew 41 percent, while organic yogurt ads increased 229 percent. As well,
     the average price for 32 ounce Greek yogurt plunged $3.39. Organic milk premium, the
     difference between half gallon organic and conventional milk prices, $2.36, is down 36
     cents from last week¶s organic premium.  As a percentage of total organic ads by commodity,
     milk led the charge, 53 percent, followed by yogurt at 37 percent.

     Advertising information presented is compiled from nearly 23,000 surveyed newspaper
     supermarket ads. Prices are valid from May 31-June 6, 2019. Retail survey ads reflect
     ładvertised specials´ and not the range of non-advertised supermarket cooler prices.


     Product pricing information of selected organic dairy commodities, from the current weekly
     retail survey, is presented in the following table:

     NATIONAL RETAIL ORGANIC DAIRY
     WEIGHTED AVERAGE ADVERTISED PRICE


     Commodity          This         Last        Last
                        Week         Week        Year

     Butter             $5.29        $5.49       $4.99

     Milk
      Half Gal.         $3.90        $4.26       $3.92
      Gal.              $5.99        $6.08       $5.40
      8 oz.UHT          $1.00         n.a.        n.a.

     Yogurt
      4-6 oz. Greek      n.a.         n.a.       $1.00
       32 oz. Greek     $3.60        $6.99       $3.43
      4-6 oz. Yogurt    $0.58        $0.58       $1.05
       32 oz. Yogurt    $3.12        $3.80       $3.74

     Complete results of the łNational Retail Report-Dairy´ and łBi-Weekly Organic Report´ are
     accessible using the following links:

     1 https://www.ams.usda.gov/mnreports/dybretail.pdf

     2 https://www.ams.usda.gov/mnreports/dybdairyorganic.pdf

     Information for the period May 20 - 31, 2019, issued biweekly

     Published by:
     Dairy Market News - Madison, WI
     DANIEL JOHNSON, 608-422-8605
     Email: daniel.johnson4@usda.gov

     Additional Dairy Market News Information:
     Dairy Market News (DMN) by Phone: (608)422-8602
     DMN Website: https://www.ams.usda.gov/market-news/dairy
     DMN MARS (My Market News): https://mymarketnews.ams.usda.gov/